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What is Pay-Per-Click Advertising?

February 28th, 2012

Pay Per Click Management

As many of you know, when you go to any of the Big 3 search engines (Google, Yahoo, Bing) and you conduct a search, there are sections of your search engine results page (SERP) that are dedicated to advertisements. Google calls them “Ads for (insert keyword)”, Bing calls them “Ads”, Yahoo denotes them as “Sponsored Results”. Currently 86% percent of all internet searches click on organically placed results through proper search engine optimization (the results you see underneath the “Sponsored Ads”). The remaining 14% of searches click on these “sponsored ads”.

Pay-Per-Click advertising is a great way to introduce your website to potential customers. PPC advertising can drive traffic to your site and money to your business. This type of advertising allows you to dictate the audience you are targeting, the location (state, city, zip code), the times in which you are wanting your ad to show, and best of all, it only costs you money when your ad is clicked.

Starting a PPC campaign without knowing the ins and out of the process is a very costly mistake. For instance, if you are a car repair shop in Dallas and someone in Chicago clicks on your advertisement, that’s money down the drain. There’s no way you can help a searcher who can’t possibly be a customer. Incorrect location targeting is the number 1 mistake that PPC campaigns make. Don’t keep throwing money searchers who you can’t sell your product to.

Contact us today and let us help your business get the traffic it deserves.

 

 

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The Importance of Facebook and Twitter on SEO

January 4th, 2012

(I did not write this. I found this on a blog that I read on a daily basis. http://www.provenseo.com/2011/09/the-importance-of-facebook-and-twitter-on-seo/ is the original posting. -Elijah)

It is a fact that social signals are now part of the algorithm of most search engines. This is especially true for Google and Bing which are the top search engines today. This is the reason why Facebook and Twitter which are two of the most popular social media services available today should be given importance in any SEO strategy. However, it is also important not to ignore other less popular social media channels that can contribute in SEO.

As a rule, you should be aware of your social media visibility. This means your social media events such as comments, likes, shares, tweets, etc. linking to your web page. Search engines can now determine your social media visibility which has a considerable impact on your rankings. This is why most organizations have their own Facebook and Twitter page. These are also very useful for new products or services and other significant events of your organization.

History of Internet Marketing

Facebook and Twitter on SEOLet’s take a short history lesson to emphasize the point. In the 90′s, banners and other internet ads were the tool of choice. After the year 2000 (remember Y2K?), the search environment became more focused on the interest of the users therefore the old ways weren’t as applicable. For years, online businesses tried to figure out a way to reach out and attract more customers.

Today, SEO is probably the top method that online businesses use to significantly increase traffic and sales. Social media is the tool of choice for advertising because of its popularity. It is a tool you can use to create company and product awareness with the main goal of attracting visitors especially potential customers to your site.

The Facts

If you want proof, take a look at these facts form a recent survey by Brightedge. Websites with a tweet button get around 7x the amount of engagement compared to those that don’t. However, only 42% of websites have the tweet button. If you’re one of these sites, don’t you think it’s time to create one?

Another fact from the survey is that websites that have a Facebook plugin get 3x more engagement compared to those that don’t. Only about half of web sites have this button at the moment. This is such a big opportunity for considerable engagement and it is just unbelievable that there are numerous websites who ignore this opportunity.

The Solution

The solution is quite simple, you just need to have a Facebook and Twitter presence. You also need to create useful content posted on these accounts. Also, remember to apply SEO on these social media accounts. Follow these simple steps and you will surely experience the benefits in very little time.

http://www.provenseo.com/2011/09/the-importance-of-facebook-and-twitter-on-seo/

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Choosing A Web Designer

December 9th, 2011

When looking for a Web Design Company, there are several things to consider.  Choosing a designer needs to be given a lot of thought.  There are several factors to consider.

  1. Select a designer that has experience.  Ask to see examples of the design company’s work.  The more experience the designer has, the more likely you are to get a site that will suite your business.
  2. Select a designer that you can work with.  During the design of your web site, you will be working very close with the designer.  You should have a good rapport with the web design company and trust that they will be able to develop a site that will enhance your business.
  3. Look at the long term.  Your web site will need be an investment in your business.  Hopefully, it will enhance your business by driving customers to you.  In order for that to happen, you need to have current content which requires making changes to your site.  Make sure the Web Design Company can provide you with a reasonable plan to maintain your site once it is completed.
  4. What services an my designer provide?  If your designer is graphics designer, there is a good probability that he can design a “snappy” looking site.  However, there needs to be some expertise in copy writing as well.  Good content is essential for your web site.  People who visit you are probably only going to stay on your site for 30 seconds or less.  You need to have the most important information ready for them to see on your front page.  A good web designer will have a way for you to present a lot of material on the front page in an appealing look.  In addition, most Web Design Companies can either advise you about hosting your web site or host it for you.  Select a company that do as many things as possible so you can all your services in one place.
  5. SEO Services available at a reasonable cost? One thing many Web Design Companies offer is Search Engine Optimization (SEO).  The web designer should be able to design your site with SEO in mind.  A lot of companies offer SEO/Manitence packages for their customers.. This is a plus because you are dealing with less people on your web site.
  6. Is the web designer accessible?  If your web designer is in your area that is a plus.  Try to select a Web Design Company that will be available if you have a problem.  If the designer is a long distance from you, that can still work.  Being available  is very important, no matter where the designer is located.
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Where should I spend my advertising dollars?

December 7th, 2011

When a new business is considering how to get the word out to potential customers that they are ready to serve their customers, how advertising dollars are spent is an important consideration. You have to have a way for people to know about your business.

There are several ways people achieve this:

  • Phone book advertising
  • Newspaper advertising
  • Magazine advertising
  • Social Media advertising
  • Web site presence
  • SEO
  • Direct Mail
  • Door to door

Of course, all of these media could have a place in your overall advertising budget.  However, without a web site, you greatly diminish your ability to be found quickly by people who are on the go. You need to have a website so you can advertise your business in the other media by listing your web address.  Smart phones, tablets, and other mobile devices, have revolutionized the way people get information about your business.  People are using the other media less and less and are more reliant than ever on the electronic exchange of information.

For a business to take advantage of the electronic age, you need to have a presence on the web.  Think about how you get information.  Usually, people will look you up on the search engines, and then go to your web site and check out your business.  When people come to your website, you want to make a good first impression. One thing that could happen is that you are not on the search engine, or worse, you don’t even have a website!  It is absolutely crucial that you have a presence on the web so you can be found!

In articles to follow, we will discuss how to choose a company that will assist you in getting on the web, and just as important, help you to be seen.

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